Custom campaigns
When the ladder doesn't fit.
Custom work is scoped against what the network can actually supply — not a bigger number attached to the same package. If we can't source it to standard, we say so before you pay.
When it makes sense
Four common reasons.
Volume outside the ladder
You need 300 placements this quarter, or 12 a month indefinitely. Neither fits a fixed package.
A narrow authority band
Only DR 60+, or only domains above a set organic traffic floor, with everything else rejected.
A defined geo set
Placements restricted to specific markets and languages rather than spread across the network.
A brand portfolio
Several properties sharing one budget, with link architecture planned across all of them.
Scoping
How a custom brief becomes a campaign.
01
Send the brief
Volume, authority band, markets and the outcome you're working towards.
02
We scope it
Your agent checks what the network can actually supply against that brief and comes back with a plan and a price.
03
You approve
Nothing starts until the scope, the pacing and the reporting format are agreed in writing.
04
Placement and reporting
Delivery runs to the agreed cadence, with the same placement report as every other campaign.
Send a brief
Tell us what you need.
The more concrete the brief, the faster the answer. Volume, authority floor, markets and the pages you care about are usually enough for a first scope.
Already a client? Open a ticket from your dashboard instead — it keeps the thread attached to your campaign.
This form doesn't send anything by itself — it opens the draft in your own mail client so nothing is stored here.